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Bidstack Becomes Official Esports Partner of Norwich City

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Premier League football club Norwich City has renewed its partnership with Bidstack, which will see the technology brand become the club’s first-ever official esports partner.

Bidstack is a leading advertising and content management platform for sports simulation video games – pioneering new frontiers for natural brand integration into virtual environments with authentic ties to the real world of sport.

Bidstack’s sophisticated tech natively renders dynamic content into areas of the player experience where sports fans expect to engage with relevant club marketing and advertising from proud sponsors.

Norwich City will utilise Bidstack’s technology in this season’s NCFC owned and operated esports content to further modernise the identity of the club and connect with every generation of fans.

Last season, Bidstack donated their back of shirt sponsorship on the club’s home and third kits to sports education community group Badu Sports. Badu will continue to benefit from the relationship between the club and Bidstack, with work experience placements and esports qualifications on offer for their students.

The partnership between the club, Bidstack and Badu Sports was nominated for the “Best Corporate Social Responsibility Scheme” at the 2021 Football Business Awards and the club is looking forward to building another successful partnership together.

Sam Jeffery, interim commercial director at Norwich City, said: “We’re incredibly proud to take the club’s first major step into esports and gaming with Bidstack as our lead partner.

“As an innovative brand in gaming with longstanding equity in the club, Bidstack unlocks a unique opportunity to launch this exciting new branch of the club with bespoke content strategies designed to modernise communication with fans.”

James Draper, CEO of Bidstack, said: “As a passionate football fan and avid gamer, I echo the feeling of pride in continuing our relationship with Norwich City as the club’s first-ever esports partner.

“This landmark announcement of a Premier League club investing in esports showcases that the lines between the real and virtual worlds of sport will continue to blur. This partnership leveraging Bidstack technology will help facilitate that cross-world convergence in support of engaging young fans through familiar traditional stadium and broadcast experiences now mirrored in gaming and esports environments for the club.”

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Galaxy Racer signs YouTube sensation Noor Stars as new content creator

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Galaxy Racer signs YouTube sensation Noor Stars as new content creator
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One of the biggest female content creators from the Arab speaking world with a following of over 40 Million, Noor Stars will be representing Galaxy Racer across her many channels and creating a variety of content

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, has announced it has signed one of the most popular content creators in the Arab speaking world, Noor Stars, as its new content creator.

As the latest addition to Galaxy Racer’s constantly growing content creator team, Noor Stars will be representing the organisation across her many channels and creating a variety of exciting and compelling content – which includes everything from music, videos and films to comics and product launches – for her millions of fans around the world.

Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation prides itself on having five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer’s content creator team has enjoyed startling success in just two years, and Noor Stars will join a roster that features some of the biggest content creators in the MENA and Southeast Asia regions, including Abo Flah, the biggest and fastest-growing gaming channel in the Arabic speaking world. The organisation now carries over 100 content creators, with a total reach of over 370 million followers across all platforms and more than two billion views.

The first person in the region to reach 10 million subscribers on a social platform and one of the most popular content creators in the Arab speaking world, Noor Stars began her career on YouTube in 2015. Paving the path for female content creators in the region, Noor Stars had to overcome serious challenges early in her career for simply being an Arab woman on YouTube. Her success on the platform, with passionate fans and a devoted family behind her, has seen Noor Stars become an inspiration to aspiring female content creators in the region, and globally.

Galaxy Racer’s Content Creator and YouTube sensation, Noor Stars commented: “I am excited to be joining Galaxy Racer as their newest content creator! I am always looking to grow as a person and felt I wanted to expand into different verticals and create many more exciting content for my audience such as movies, films and product launches. I am confident at Galaxy Racer I will be able to create and provide fresh and engaging content to my followers. I hope my journey inspires more female content creators to build confidence in themselves and believe that if you truly enjoy doing something, that is a good enough reason to keep going. Never take no for an answer – the most important story to tell is yourself!”

Paul Roy, CEO and Founder of Galaxy Racer, commented: “We are thrilled to announce that Noor Stars will be joining Galaxy Racer as one of our content creators! With an impressive social media following and inspiring the next generation positively, we are excited with the content she will be creating. We have already signed some of the biggest content creators in the region and I believe that Noor Stars will be a great addition to our ever-growing list of content creators. Welcome to our galaxy, Noor Stars!”

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Cheers! Veloce launches official beer with partner 1936

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Cheers! Veloce launches official beer with partner 1936
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Gaming watch along event at prime Kings Road, London pub celebrates new launch

Veloce has revealed another exciting brand collaboration, this time with Swiss beer company 1936. The London-based pairing are set to launch Veloce’s very own branded beer that will be available at prestigious events around the world, for team members at the Veloce HQ in Fulham, London and across the UK for fans via The Drop Store.

1936 is the latest lifestyle brand to partner with Veloce’s sports and media entertainment platform, joining the likes of the Mercedes-AMG Petronas Esports Team, Codemasters, Bang & Olufsen, Regatta Professional and TW Steel that were announced earlier in the year.

The newly-revealed beverage will also be stocked on board Extreme E’s floating paddock, the St. Helena ship, providing the crew and championship personnel with refreshing beer at selected X Prix around the globe.

1936 lager has already established itself as a firm favourite at some of the country’s most prestigious venues including The Ivy London, Burger and Lobster, The Hut in The Isle of Wight and Beast Restaurant London among others.

To mark the occasion, Veloce hosted an F1 Esports watch along at The Cadogan Arms pub in Chelsea where the world’s largest virtual motorsport competition was streamed throughout the venue.

At the event, attendees tried out the F1 2021 video game on a state-of-the-art Motion Simulation set-up as well as meeting fan-favourite influencers from Veloce’s pool of online talent.

Rupert Svendsen-Cook, CEO, Veloce Esports added: “It’s funny how this partnership has come about after discovering the beer via 1936 supplying our Veloce HQ’s draft beer during lockdown! We couldn’t be prouder to be launching a Veloce beer in collaboration with our good friends at 1936. We’re also delighted that Extreme E will be welcoming our beer on board the St. Helena!”

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Rix.GG signs Jack “Speed” Packwood-Clarke to its Rocket League Team

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Rix.GG signs Jack "Speed" Packwood-Clarke to its Rocket League Team
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Rix.GG, a fast-growing and top UK esports organisation, announces the signing of Jack “Speed” Packwood-Clarke to its Rocket League Team.

Jack “Speed” Packwood-Clarke is a British Rocket League player and has had lots of top level experience, prior to signing with Rix.GG in October 2021. Jack has put in a lot of work in the Rocket League scene with his best result coming in 1st in the WSOE Showdown in 2019.

Coaching the team is James “JG7” Guarino and the team manager will continue to be Lloyd “Freecant” Gauld.

James “JG7” Guarino, Rocket League Coach, said: “I am incredibly excited to work with speed to help him prove to everyone that he can compete at the top of Rocket League. He is an incredibly coachable player who offers us so much individually, and I can’t wait for everyone to see what he can really do.”

Lloyd “Freecant” Gauld, Rocket League Manager, said: “I am very happy with the acquisition of Speed, I think he will bring experience and a new dynamic to the team that we have not seen before. I’m excited for this team to prove that they can compete at the very top level of Rocket League and get the results they deserve.”

#GatherTheStorm

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