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Bidstack expands its portfolio of simulation games with Dovetail Games

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Bidstack expands its portfolio of simulation games with Dovetail Games
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Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles.

The hyper-realistic simulation games, which are available across PC and Console, are played by millions of gamers in key markets including the UK, USA and Germany and bring digital hobbies to life for passionate enthusiasts in more than 100 countries around the globe.

The new partnership will see Bidstack deliver seamless branded experiences into these virtual environments and create a new revenue stream for Dovetail Games while respecting the player experience by maintaining the authenticity of their titles.

The three games Train Simulator 2022, Train Sim World 2 and Bassmaster Fishing 2022, are ideal environments to host non-intrusive in-game ads as they feature natural spaces and surfaces where players would expect to see advertising in their daily lives such as on train liveries, platform billboards and around competitive fishing competitions, reflecting the real-world experience.

Train Simulator 2022 (PC only, where the player interacts as the train) and Train Sim World 2 (available on PC and Console, where the player is the driver) are widely considered to be the ultimate hobby games for enthusiasts looking to take control of authentic, licensed locomotives on high-speed services, long freight hauls and even international real-world routes. The games are built on the Unreal Engine, offering incredible graphical fidelity and new levels of realism thanks to Dovetail’s proprietary SimuGraph® vehicle dynamics engine.

The third title added to Bidstack’s portfolio is Bassmaster Fishing 2022, which launched on October 28th 2021. The game brings the thrill of competitive big bass fishing to eight real-world venues including the Sabine River, Lake Ray Roberts and St. John’s River. Players can compete as 10 Elite Series professionals as they fight it out to achieve angling immortality and win the Bassmaster Classic. Also powered by the Unreal Engine, players are able to lose themselves in beautiful environments and the immersive world of Bassmaster Fishing

The new titles expand Bidstack’s simulation vertical following the recent partnership with Tangent Interactive and demonstrate the appetite from innovative publishers to take their in-game realism to a whole new level with thoughtful and immersive in-game advertising

Commenting on the new partnership Gemma Johnson-Brown, Chief Operating Officer at Dovetail Games, said “I am excited to bring this next level of authenticity to our games. Our players are passionate enthusiasts who enjoy spending their time in the worlds we have created and this partnership will bring real world brands into these worlds, adding another layer of detail into the simulation for us.”

Antoine Jullemier, Head of Supply at Bidstack added “These beautiful photo-realistic environments offer seamless placements for branding that enhance the gaming experience through the implementation of our technology. The opportunity to reach passionate enthusiasts through the Dovetail Games portfolio is an effective way for brands to extend their real-life sponsorships into the virtual realm.”

 

 

About Dovetail Games 

Dovetail Games is an award-winning developer and publisher of market-leading simulation entertainment software, based in Kent, UK.

Dovetail Games craft digital hobbies for passionate enthusiasts and sell these in more than 100 countries across the globe. These hobbies come in the form of simulation experiences that faithfully recreate real world situations and put players at the heart of the action.

 

About Bidstack

Bidstack is the leading in-game advertising and video game monetisation platform. Their sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience.

These branded experiences can vary from trackside banners and cityscape billboards to pitchside LED boards, skins or any other contextually relevant spaces within the metaverse.

The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.

Gaming

GALAXSYS and PIN-UP PARTNERS Unveil an Exclusive New Game

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Hayk Sargsyan, Chief Executive Officer of Galaxsys
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Galaxsys and PIN-UP PARTNERS have collaborated to launch a new exclusive turbo game – Hamster Mania.

Galaxsys, a pioneering gaming studio, continues to deliver exceptional gaming experiences with its latest collaboration with PIN-UP Partners to launch Hamster Mania.

Hamster Mania, a fun and user-friendly turbo game, offers players a straightforward and engaging gaming experience. The objective is to secure the highest possible winnings by tapping on the hamster character within a circular frame, earning odds with each tap. Unlike traditional turbo games, players place bets directly on the hamster, with winnings displayed instantly. The game features multiple difficulty levels, affecting both risk and potential rewards.

Hayk Sargsyan, Chief Executive Officer of Galaxsys, expressed his enthusiasm about the launch of Hamster Mania. He commented, “We are always innovating and collaborating, and this time, we’ve teamed up with PIN-UP Partners to bring a unique offering to the industry. Our teams have worked closely together to ensure seamless integration and make this collaboration truly exceptional.”

The PIN-UP Partners team is also very excited about the upcoming launch of Hamster Mania. They commented, “At PIN-UP Partners we always strive to offer our affiliates and partners the best and most exciting developments in the industry to take their revenues and profits to the next level. We deliver outstanding results and foster stronger partnerships through innovation, transparency and expertise. By supporting and partnering with companies like GALAXSYS, we stay at the forefront of the industry with unique games and the best offers for our affiliates.”

Hamster Mania will be available exclusively at PIN-UP for the first two months following its launch, before becoming accessible to all network partners. More information about the game will be presented during the iGB Live event in Amsterdam.

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Gaming

Swedish Games Industry Announces 15 Culturally-Significant Games

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Dataspelsbranschen, Sweden’s trade association for video game companies, has revealed a list of 15 gaming treasures which have deep significance in Swedish culture. The games were selected by an expert jury of historians, industry leaders, and academics, following hundreds of nominations from the general public. 

It was in December 2023 that Sweden’s minister for culture Parisa Liljestrand gave a committee the assignment to develop an official culture canon. Whereas it was not specified which artforms should be covered, Dataspelsbranschen took the initiative to develop one for games.

Celebrating Sweden’s rich gaming history over almost 50 years, the ‘game culture canon’ includes a range of genres, platforms, and release years. Alongside classics such as Stugan and Europa Universalis, the list also includes newer releases such as The Battle of Polytopia and It Takes Two. 

The full list, which can be found below, was created in response to plans by the Swedish government to create a cultural video games canon of the nation’s artistic achievements. To encourage the games industry to be included in this initiative, the ‘game culture canon’ was handed over to the chair of the official canon committee, Lars Trägårdh, in the presence of minister for culture Parisa Liljestrand at the policy summit Almedalen on the 26th of June. 

This seminal list of Swedish gaming treasures is released at a time when national games industries are fighting for governmental recognition of their economic and cultural significance. Likewise, debates over video game preservation continue to grow louder, with the Video Game History Foundation noting that 87% of classic games are not accessible to play. 

Per Strömbäck, Spokesperson of Dataspelsbranschen, commented:

“Games should be recognised as culture for several reasons: games are culture to the players, who relate to them similar ways as audiences in other art forms. Games are culture to the game developers who have the same drivers as other creators: the will to express, create something new and communicate with their audience. Games are also culture to society as they reflect the world we live in and have a rich history which is now being recognised by museums and other institutions. Also games are unique in that they are interactive. For these reasons, we think it is fitting that games have a canon too.”

Christian Lövstedt, General Manager at Midjiwan, the creators of The Battle of Polytopia, added:

“Sweden has a rich and diverse gaming history which has shaped many of today’s most popular titles. We are both honoured and excited that The Battle of Polytopia has been selected to this list. Gaming is an indispensable contributor to the Swedish economy, reaching audiences across the globe. We hope this list will continue to highlight the significance of this industry to decision-makers.”

According to Dataspelsbranschen’s 2023 Game Developer Index, the nation’s games industry revenue grew to EUR 3.1 billion in 2022, with 8,445 people working in Sweden’s games industry during the same year.

 

Selection in full:

  • Stugan, Developed by: Kimmo Eriksson, Viggo Kann, Olle E Johansson, 1978/1986

  • BackPacker, Developed by: Tati Mixedia, 1995

  • Europa Universalis, Developed by: Paradox Interactive, 2000

  • Ground Control, Developed by: Massive Entertainment, 2000

  • Battlefield 1942, Developed by: DICE, (Digital Illusions CE) 2002

  • Amnesia – The Dark Descent, Developed by: Frictional Games, 2010

  • Minecraft, Developed by: Mojang, 2011

  • Toca Tea Party, Developed by: Toca Boca, 2011

  • Candy Crush Saga, Developed by: King, 2012

  • Star Stable Online, Developed by: Star Stable Entertainment, 2012

  • Goat Simulator, Developed by: Coffee Stain Studios, 2014

  • The Battle of Polytopia, Developed by: Midjiwan, 2016

  • Budget Cuts, Developed by: Neat Corporation, 2018

  • Sayonara Wildhearts, Developed by: Simogo, 2019

  • It Takes Two, Developed by: Hazelight, 2021

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Asia

National Video Game Day 2024 – The mainstream breakthrough of Indian esports and Olympics aspirations

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The video gaming and esports industry in India has witnessed a meteoric rise in the last few years. With a rapidly growing audience and player base, the industry has commanded attention from brands and investors alike.

According to a FICCI-EY report, total esports tournament participation is projected to reach 2.5 million participants across various titles, compared to 1.79 million in 2023. Additionally, airtime for esports broadcasts is set to increase to 8,000 hours from 6,500 in 2023, with a rising average minute audience.

Tournaments such as the Battlegrounds Mobile India Masters Series (BGMS) have recently announced their third straight season being broadcast on a mainstream sporting network, changing the way esports is consumed and marking a significant milestone in the sector’s acceptance. India’s participation in major multi-sport tournaments such as the Commonwealth Esports Championships 2022, where the nation’s DOTA 2 team won bronze, and the Asian Games 2022 where esports debuted as a full-fledged medal sport, has further validated its competitive stature.

While states such as Bihar, Uttar Pradesh, Madhya Pradesh, Gujarat, and others are undertaking various initiatives for the development of esports, the country’s honourable Prime Minister has also advocated for the growth of the sector. With the International Olympic Committee (IOC) also set to discuss the creation of the Olympic Esports Games during the upcoming Paris Olympics, the future looks bright for esports in India.

Sharing his thoughts on the evolution of esports from a pastime hobby to a mainstream sport and form of entertainment, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming stated, “More than a decade back, gaming was nothing but a hobby of a few passionate gamers, with small groups of them organising scattered community competitions across the country. We started NODWIN Gaming in 2014 to streamline esports in India with a vision to bring opportunities for video gaming enthusiasts throughout the country. Looking at the scenario today, we can indeed say India has come a long way. The industry has gained immense popularity and legitimacy among the masses, attracting interest from celebrities, brands, corporates and traditional sporting organisations alike. We will continue to contribute to this growing ecosystem and try to further shine the deserving limelight on gaming and esports. In the near future, we envision esports getting the same mantle as traditional sports, especially with the IOC announcing plans to create Olympic Esports Games and we, along with the Global Esports Federation, are honoured to work alongside the industry stakeholders to achieve that common vision!”

In addition to gamers and gaming creators, Indian game developers are also making significant strides with games inspired by the country’s rich culture and mythology. Games like ‘Ludo King’ which recently surpassed 1 billion downloads, and ‘Raji: An Ancient Epic’ exemplify this trend.

Another promising upcoming title that highlights the potential of homegrown developers is the Indo-futuristic ‘Indus Battle Royale’. Developed by Pune-based SuperGaming, the game has recently surpassed 11 million pre-registrations.

“Over the past decade, India’s gaming industry has transformed from a niche pastime into a mainstream entertainment medium. The surge in mobile gaming, fueled by the high number of smartphone users in the country, has made gaming more accessible to a wider audience, driving the industry’s growth. The creativity and innovation brought in by Indian game developers have produced unique and culturally rich gaming experiences, earning international recognition that has placed India firmly on the global gaming map,” commented Roby John, CEO and Co-Founder of SuperGaming.

Despite India being predominantly a mobile-first gaming nation due to high data penetration and affordable smartphones, there has been a noticeable surge in interest in PC gaming. Beyond hardcore gamers, PCs are increasingly utilized by gaming creators and streamers for content creation and editing. The rise of the creator economy indirectly fuels the growth of the gaming PC ecosystem in India.

Recent data from Valve highlights that Asia, including India, is one of the fastest-growing regions for Steam users, with a more than 150% increase in new users from 2019 to 2024. CyberpowerPC, the Number 1 Gaming PC manufacturing brand in North America which recently forayed into the Indian market promises to cater to this growing demand and create an overall thriving ecosystem that caters to diverse gaming preferences.

Highlighting the factors that will accelerate the rise of PC gaming in the country, Vishal Parekh, Chief Operating Officer, CyberPowerPC India said, “The growth of gaming in India, evolving from arcades and gaming cafes to an official sport, is remarkable. While mobile serves as an entry point for gamers entering the ecosystem, the shift towards more immersive experiences on larger screens is becoming inevitable. Additionally, PC-based esports titles prominently featured in major sporting tournaments highlight the importance of gaming PCs for grassroots development and achieving success in these events. At CyberPowerPC, we are excited to support the country’s growing PC gaming community and give them an immersive experience along with a competitive edge.”

Another monumental trend catapulting video gaming into the mainstream is leading streaming and social media platforms increasingly embracing gamification as a strategy to engage users and attract new audiences. Facebook, Netflix, YouTube, Amazon, Google Pay, Zomato, and LinkedIn have all integrated gamification features to tap into a massive and engaged audience.

“I have been a part of the gaming and esports industry for over a decade and it is fascinating to see how the industry has evolved and grown over these years. For example, esports was a niche, limited to a few people and now it is on its way to be integrated as a new-age sport. Today, gamers of all ages and backgrounds have become active contributors to the sector’s growth, and it is amazing to see how gaming has cemented its place in mainstream culture. Through movies, TV series adaptations and gamification via social media platforms, delivery apps as well as streaming platforms, it has become an integral part of our everyday lives, which was almost unimaginable till a few years back. This momentum is only going to grow, and the future of gaming in India looks incredibly bright. Max Level is committed to contributing to this growth and taking gaming to new heights across the nation,” noted Siddharth Nayyar, Co-founder and CRO, Max Level.

Without a doubt, the video gaming sector in India is on an upward trajectory, and looking ahead, the sky’s the limit!

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