Anzu And Amelore Partner To Bring Programmatic In-Game Advertising To PC Hit Slappyball
Anzu.io, the world’s most advanced in-game advertising company, announced its successful integration and ongoing partnership with Amelore, the game developer behind Slappyball. This means advertisers can now programmatically run non-disruptive in-game banner and video ads within the free-to-play PC hit.
In Slappyball, players compete against each other in a volleyball game, with each player represented by a giant animated and comically playful anthropomorphic hand. Players can join teams, negotiate salaries, move up the rankings board, and create unique characters with cosmetic skins.
Anzu’s in-game advertising platform allows brands to run ads via non-disruptive in-game placements that form part of the gaming environment, enhancing the experience and reaching a diverse range of players. Slappyball’s competitions take place inside a stadium atmosphere, so, like many sports-themed games, its environment lends itself well to in-game ads as they are inserted in places where you would expect to find ads if you were to watch a real-world sporting event.
“Although we have some in-game micro-transactions, we wanted a way to make our games sustainable and keep them free-to-play, but it goes against our ethos to take a predatory approach to monetization and user engagement. In-game ads in a stadium-based game made sense to us,” said Mackenzie Denker, Amelore’s Lead Programmer and Designer.
“Anzu’s ads respect users and their privacy, and aren’t distracting, which is paramount to us. We have had great feedback from players so far, and Anzu’s close partnerships with third party AdTech vendors provide full confidence in their measurement and reporting capabilities.”
Anzu works with trusted third party vendors including Nielsen, Kantar and HUMAN, to provide the metrics that matter most to advertisers when they are running in-game campaigns, such as fraud detection, audience verification, and brand lift measurement. Anzu also recently announced its first-to-market viewability measurement for in-game ads with Oracle Moat.
“We deeply respect game developers like Amelore who offer free-to-play content and are pleased that our platform can be used to help them monetize their games and diversify their revenue streams. Slappyball’s gameplay keeps players coming back and our ad placements which surround the stadium are great in helping advertisers reach an engaged and diverse audience of players in a non-intrusive manner”, said Alex Yerukhimovich, VP Games at Anzu.
Virtus.pro is disbanding PUBG MOBILE roster
Virtus.pro says goodbye to the roster that represented the club in PUBG MOBILE. Players leave the club by mutual agreement and become free agents. We express our gratitude to Aleksey “Purp1e” Asanov, Monlam “OFHAZE” Tsydypov, Nelik “Folly” Prodan, Maxim “SINGLE” Starovetsky and coach Cristian-Roman “Kompot_trash” Corbu for their professionalism and dedication, and also wish them best of luck in their future careers.
In the two years since the signing of the first PUBG MOBILE roster, our club has gained significant experience in competitive mobile gaming, which should help us further develop this promising area. The club retains a slot in Europe, but we are also considering options with different squads in other regions. Stay tuned for more announcements!
REEVO and NetEnt Join Forces to Enhance Gaming Experience for Partners
REEVO, a leading provider of cutting-edge gaming solutions, is excited to announce a strategic partnership with NetEnt, a renowned provider of the Evolution Group, of premium online casino games content. This collaboration leverages the expertise and innovation of both companies to deliver an unparalleled gaming experience for REEVO’s operator partners.
Under this partnership, REEVO operator partners will gain access to NetEnt’s extensive portfolio of world-class games content. NetEnt’s exceptional range of titles, including popular slots, will be seamlessly integrated into REEVO’s platform. This integration will empower REEVO’s operator partners to captivate and engage players with a diverse and immersive gaming experience.
REEVO has on boarded 70+ top partners, offering 8000+ games, including slots, table games, and live gaming experiences. This extensive collection is sourced from esteemed third-party suppliers, with support for free rounds. Continuing their commitment to improvement, REEVO plans to add 60+ new game providers in 2023.
Petra Maria Poola, Head of Sales at REEVO, expressed her enthusiasm about the collaboration, stating, “We are thrilled to partner with NetEnt, an industry leader renowned for their exceptional gaming content. This partnership aligns perfectly with our vision to provide our operator partners with the highest quality and most diverse gaming solutions. By integrating NetEnt’s outstanding portfolio into our platform, we are confident that we will enhance player engagement, boost operator revenues, and solidify our position as a leading gaming platform provider.”
With a shared commitment to innovation and quality, REEVO and NetEnt are poised to unlock new opportunities in the ever-evolving iGaming landscape. By leveraging NetEnt’s cutting-edge technology and REEVO’s robust platform, the partnership aims to drive growth and success for operator partners worldwide.
Replica Studios introduces AI-Powered Smart NPCs for Unreal Engine
Replica Studios, developer of a leading artificial intelligence (AI) voice platform for video games, has announced Replica Studios AI Powered Smart NPCs (non-playable characters), a plugin coming to Unreal Engine later this year. Smart NPCs are powered by OpenAI or the user’s own AI language model, and Replica’s library of over 120+ ethically licensed AI voices, allowing game developers to develop games at scale and create new dynamic gaming experiences.
To showcase the revolutionary technology, Replica has released a Smart NPC demo experience utilising a modified version of Unreal Engine’s Matrix Awakens sample project to showcase some of the features that will be available with the plugin. Watch the trailer here.
“At Replica, we believe AI Voice technology has two-fold potential for furthering narrative-heavy games: eliminating critical bottlenecks in the development process, enabling studios to tell ever bigger and immersive stories, and allowing for the creation of never seen before living-world gaming experiences that shape around the player in real-time,” said Shreyas Nivas, CEO of Replica Studios. “Smart NPCs will allow smaller studios who don’t have the resources to script and vocalise on scale to dream big and scale their games 10x or 100x into the epic adventure they’ve always wanted to make.”
In Replica’s Smart NPC Experience, AI-powered NPCs will dynamically respond to the player’s in-game voice in real time. Characters will change their dialogue, emotional tone and body gestures in reaction to how the player speaks to them. Replica Studios’ NPCs now have a broader range of emotions thanks to Replica’s recent Style Morphing update.
Game designers can also alter the information provided to the AI characters to instruct them to behave differently or have certain personalities, or incorporate their own AI language models to suit their project.
“Just as live service games and battle royale have emerged as popular gaming experiences in the last decade, we see AI creating a new category of virtual experiences known for depth of narrative and dynamic storytelling with hundreds of characters, ever expanding quests and stories,” said Nivas. “When teams begin adopting AI to create these new experiences, we will see the role of writers and narrative designers evolve. Rather than writing complete narrative arcs, they’ll create and fine-tune the conditions that power these AI Smart NPCs – game lore, backstories and motivations – to add a human element that will lead to an engaging live player experience.”
When Replica’s Smart NPC plugin launches for Unreal Engine later this year, game developers will be able to integrate Smart NPCs into their own projects to begin scaling up characters in their games. The plugin integrates AI language model smarts along with Replica’s text-to-speech models and animates the characters in real-time by outputting sound phonemes and timelines to match an audio stream, while using a customised blend space for facial animations to power accurate lip sync, and custom animation blueprints to send body gesture messages for NPCs during their listening, thinking and speaking phases. The result is a natural looking and behaving NPC that can surprise and delight players with thoughtful, funny, and provocative responses, depending on their personal contexts as well as the voice input directly captured from players’ microphones.
The demo will initially run as a cloud based solution but is working towards a locally based solution to give a low latency, multi-user concurrent live experience.
“Within the next technology hop we will see AI powered Smart NPC live games and virtual experiences with hundreds of live concurrent players and NPCs all together, with no more latency than a zoom video call that has hundreds of participants,” concluded Nivas.
Access to Replica Studios’ Smart NPC playable demo is available on the official website. To sign up for the Smart NPC beta, please visit the registration page. For more information about Smart NPCs, please read the official blog post.
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