ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.

The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.

At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.

These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.

When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”

ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.

To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.

Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.

“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.

“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.

CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.

UK-based top affiliate QiH Group has diversified into the online sports betting arena for the very first time ahead of the new Premier League season this Friday.

The new launch will cover four sports initially – horse racing, football, boxing and the NFL – across digital marketing channels Google, PPC, SEO, programmatic, Facebook, Snapchat and Twitter.

The launch will be led by the affiliate’s new-look Podium Bets brand, which showcases the best online sports betting operators alongside daily promotions, best odds guaranteed, and free-to-play games.

QiH capitalised on the intense interest during this summer’s Euro 2024 tournament to perform a successful soft launch of the sports betting division.

This culminated in the execution of 350 campaigns across paid channels, which delivered a prospect list of more than 25,000 sports customers and approximately 7,500 conversions.

Double trouble

The number of operator partners onboarded into QiH sports also more than doubled in the last two months, as the quality of the customer offering was improved and implemented.

QiH Group chief marketing officer David Murphy expects the new division to contribute 15% to revenue activity in FY ‘24/’25.

“The Euros were the launchpad of a long-held ambition for the company to expand into sports and it has been a fantastic success,” says Murphy.

“It is a strategic goal for QiH to deliver not just volume, but also quality, by targeting sports enthusiasts in quality channels while ensuring that our partners can jointly prosper in our vertical expansion.

“We are committed to providing sports fans with the same level of excellence and innovation that has defined our market-leading casino offerings.

“I am incredibly proud of our team’s efforts to expand into sports betting. This is just the beginning, and we have a lot more in store for end users and crucially, our operator partners,” Murphy concludes.

Sports-focused Podium Bets has gone straight into the QiH brand portfolio alongside premium casino offerings such as SlotsWise and StrikeWild.

Camilla Rodrigues, Affiliate Manager for Betrino, said: “Since partnering with Podium Bets at the beginning of this year, we’ve seen remarkable growth in our business. Their team has been exceptional in understanding our unique needs and crafting strategies that have yielded fantastic results. Thanks to their expertise, we’ve not only exceeded our initial expectations but have also been able to onboard more brands, further expanding our reach and success in this space.”

James Dominique, Affiliate Manager at Lottoland, said he’s been impressed with Podium Bets’ results in just a short amount of time: “We’ve recently launched with Podium Bets and have seen some fantastic results so far. Our account manager has been outstanding in onboarding our unique brand, which isn’t a typical sportsbook, and finding a way to make it profitable for us.”