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Microgaming’s content live with Svenska Spel Sport & Casino in Sweden

George Miller

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Microgaming’s content live with Svenska Spel Sport & Casino in Sweden
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Microgaming has announced that its diverse portfolio of online casino content is now live with Svenska Spel Sport & Casino, a state-owned company operating in Sweden, one of Europe’s largest regulated markets for online gaming.

Formed in 1997 and headquartered in Visby, Svenska Spel is among Sweden’s leading lottery, betting and casino gaming operators.

Sweden is a significant market for Microgaming, whose content has been live there since regulations came into effect on 1 January 2019. The supplier provides leading operators in the market with premium exclusive content from its growing roster of independent studios, along with some of the industry’s top-performing partner games.

Following an integration with Microgaming’s award-winning content aggregation platform, Svenska Spel Sport & Casino will be providing its players with an engaging line-up of Microgaming’s most popular branded blockbuster slots, including Game of Thrones™ and Lara Croft® Temples and Tombs™, plus a mix of new and classic original titles, such as Immortal Romance, Agent Jane Blonde Returns, and Book of Oz.

“Svenska Spel Sport & Casino is a tremendous addition to our sizeable customer base in this key strategic market. We are pleased to welcome them to the Microgaming family and look forward to working with them closely after a successful integration.” – said Andrew Clucas, Chief Operating Officer at Microgaming.

“Microgaming is renowned for its portfolio of high quality, innovative content, and we are delighted to collaborate with them. The addition of Microgamings catalogue of entertaining games will enhance the overall gameplay experience for our players.” – added Jonas Nygren, VP casino of Svenska Spel Sport & Casino.

Press Releases

Kwiff celebrates return of racing with roll-out of Racing Post content

George Miller

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Kwiff celebrates return of racing with roll-out of Racing Post content
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Kwiff this week announced it has begun a long-term partnership with the Racing Post which will see the horseracing specialists provide a full package of horseracing content, data and analysis across their racing product.

The new-look data-filled racecards went live on June 1 with the return of British racing. The package not only focuses on British and Irish racing but also provides the same high-quality content for South African and UAE racing as Racing Post continues their expansion into coverage from international territories.

Racing Post, which is part of the Spotlight Sports Group, has long been recognised as the leading provider of official British, Irish and now international horseracing data and content in the industry. The mix of premium data and expert editorial content provides longer engagement with the racing audience. Enhancing raw data with the best and most recognisable content authored by the biggest names in betting gives bookmakers a more rounded product to attract new and retain existing customers.

Kwiff is a unique and personalised betting experience that allows customers to enhance their bets by being ‘Kwiffed’. The combination of the digital-first app and the Racing Post content will give a truly unique betting journey for Kwiff customers.

Speaking about the new partnership, Spotlight Sports Group head of B2B content sales Rob Black discussed the benefits of enriching an app with Racing Post content and his excitement about working with Kwiff.

“Racing Post is the most trusted brand in the racing industry and with that trust comes authority in our content. Adding our content to a website gives customers confidence they are being informed by independent experts who are helping them to make a betting decision.

“Kwiff is one of the most innovative betting apps in the industry. We are delighted our digital content will sit on their racing book. The combination of our expert analysis and their supercharged odds will enhance their customers’ betting journey.”

Echoing Rob’s comments, Kwiff chief executive officer Charles Lee said: “Racing Post is one of the most famous brands in racing and we are absolutely delighted to add it to our native mobile and web app. The content sits perfectly with our offering and we hope our customers will use it to make more informed decisions.

“We are all excited about racing’s return in Britain and soon in Ireland and we know a lot of new customers will be looking to place a bet on racing. Our ‘Supercharged’ odds combined with expert Racing Post data gives those customers a betting experience like no other.”

 

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Industry News

Pronet Gaming enhances offering with ESA Gaming

George Miller

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Pronet Gaming enhances offering with ESA Gaming
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Platform provider to integrate its EasySwipe portfolio

Pronet Gaming has reached an agreement with ESA Gaming to integrate its EasySwipe portfolio, further boosting the company’s next generation platform offering with effective sportsbook and casino cross-selling products.

EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe seamlessly between playing classic casino games and placing bets on their favourite sports.

Designed to boost cross-selling and aid player retention, Pronet Gaming’s operator partners will have access to slots such as Fruit Staxx and table games including roulette and blackjack.

In addition, the deal will also include the integration of upcoming football-themed instant win game Goal Mine, similar to the classic minesweeper title and packed full of aptly themed symbols.

Bobby Longhurst, Pronet Gaming CCO, said: “A new wave of players have enjoyed casino games following the suspension of live sport, and with many leagues and tournaments anticipated to make a return in the near future, cross-selling will become crucial.

“It’s for that reason we are delighted to have agreed a deal to integrate ESA Gaming’s EasySwipe portfolio, allowing players to enjoy both sports betting and casino experiences at the swipe of a finger.”

Alessandro Sposito, Sales Manager at ESA Gaming, added: “We are very excited that Pronet Gaming is launching our EasySwipe games and are among the first to bring this game-changing product to operators.

“Our products offer instant cross-selling and added revenue opportunities to sportsbooks which is sure to appeal to Pronet Gaming’s partners during a crucial time for the industry.”

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Industry News

SIS chooses Phenix to optimise live content streaming

George Miller

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SIS chooses Phenix to optimise live content streaming
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, has secured a new partnership with global real-time video solutions provider Phenix to help optimise its streaming services.

The deal will enable SIS’s streaming platform, SIS Stream to deliver industry leading, sub-half second latency in the distribution of live content for products including its 24/7 Live Betting Channels, World Greyhound Tote Pool and its Competitive Gaming Channel, by using Phenix’s combination of  industry standard WebRTC (Web Real-Time Communication)and proprietary and patent-pending technology.

The new ultra-fast streaming technology will further improve the integrity of SIS’s live pictures by minimising the delay in delivering streams of live sporting events to its operator partners globally.

Paul Witten, Product Director at SIS, said: “It’s crucial that we minimise the latency of live events to a bettor’s screen as much as possible, in order to optimise their betting experience.

“Partnering with Phenix is key in helping us deliver real-time streaming to our operator partners, and further demonstrates our reputation for providing top quality live pictures to operators globally.”

Roy Reichbach, CEO of Phenix, said: “SIS’s vision and openness to innovation will enhance their offer to bookmakers, providing them with real-time streaming and synchronised playback. The combined solution provides punters with an improved betting experience and increased operator revenues.”

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