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Lead Generation Company Leadstar Media Launches First Website in Peru

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Leadstar Media Secures Affiliate License in Romania
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Peru is next in line for Leadstar Media with the launch of their latest website. Their third and latest offering that caters to a Latin American audience, joins other products geared towards Brazil and Colombia. The focus remains on search engine optimization in the emerging market.

“We have seen success in previous products in Latin America and decided to expand further in the region. Like Brazil and Colombia, it’s yet another country where sports in general and football in particular, have a strong foothold in the community. It makes it an exciting prospect and I firmly believe we can replicate our success from other markets.” says Eskil Kvarnström, CEO Leadstar Media.

Peru is currently one of the largest gambling markets in Latin America. The region itself attracts significant interest from companies looking to diversify their portfolio from the competitive European market, which is a sign of the potential it possesses.

“Land-based gambling already has a strong presence in Peru. I’m confident that its online equivalent will overtake traditional outlets in the coming years. Several major operators already have foundations in the country and I see huge potential for our products in the market.” says Kvarnström.

The website itself, Miscasasdeapuestas.com/pe is hosted on a subdirectory of the root domain Miscasasdeapuestas.com. Geotargeting is important for SEO reasons and despite being in the same language as the Spanish version, there are distinct differences.

“Our first site in Spanish was Miscasasdeapuestas.com, aimed towards the European Spanish market. With the extension of that site into other Spanish speaking countries it is a challenge to differentiate and diversify from the original, says Kvarnström. “Despite being the same language, there are local differences like regulations and bookmakers, so we’ve found a good way to execute this expansion without simply reproducing content for existing products.”

Leadstar Media is currently developing versions of the site for other Spanish speaking countries in Latin America to launch later this year.

 

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Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program

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Golden Matrix Group (NASDAQ: GMGI), a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets, today announced its participation in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.

This partnership aims to provide substantial support to the communities in this Brazilian state that have been most devastated by the recent severe flooding.

This initiative is part of the gaming industry’s larger collaboration with local NGOs and humanitarian organizations, marking a significant expansion of our intensive CSR efforts, which saw over 225 community impact campaigns last year alone, primarily through the actions of its subsidiary Meridianbet.

The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.

The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.

Golden Matrix Group invites its stakeholders and the global community to contribute to this cause.

About Golden Matrix Group

Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.

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F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights

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F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights
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On the eve of SiGMA Americas, the largest iGaming show in the region, SOFTSWISS, a leading global software supplier with 15 years of experience, introduced the racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Local press, influencers, and industry representatives attended the unveiling event, expressing broad interest in SOFTSWISS as the company actively expands its presence in the region.

During the official introduction, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, shared the company’s plans for the Brazilian market, commented on the local gambling regulations, and answered questions about Barrichello’s role within SOFTSWISS.

Ivan Montik, Founder of SOFTSWISS, expressed his excitement about the significant milestone, saying: “This marks a thrilling chapter for us. It’s an extraordinary day for me personally as I’ve been a Formula 1 fan since 1994, my teenage years. Welcoming Rubens to our team feels like a dream come true.”

Rubens Barrichello, now serving as SOFTSWISS’ Non-Executive Director in Latin America, highlighted his deep connection to the company’s values. “I am new to this role but no stranger to challenges. In racing, the goal is always to win, but knowing when to step back and why things didn’t go as planned is important. I see responsible gaming in a similar manner. It is about knowing your limits and pushing forward to improve. I’m here to bring that mindset to our team.”

In light of the ever-evolving news about gambling regulation, Montik commented: “We are looking forward to the final version of the Brazilian law, expected to be unveiled this July. Understanding the regulatory landscape will guide our efforts to adapt to software requirements and bring solutions to the market. We aim to collaborate closely with local operators and businesses, empowering them with robust software tools tailored to their needs.”

Addressing security concerns, Ivan Montik emphasised: “Ensuring the security of our software solution has always been paramount. It’s been a core strength for us since the beginning. Throughout our journey in the industry, we have maintained a clean record with no cases of software hacks, of which I am proud. Our software undergoes rigorous testing by international laboratories like GLI, meeting many cybersecurity standards. We not only meet but exceed these requirements because fraudulent activities and hacker attacks constantly target the gaming industry.”

Rubens Barrichello’s appointment as Non-Executive Director in Latin America signifies a pivotal strategic step for SOFTSWISS, particularly in Brazil’s rapidly expanding market. With projections from TGM Research indicating that by 2026, Brazil’s iGaming industry could yield gross revenues of 2.3 billion euro, potentially accounting for 1% of Brazil’s GDP, which stands at 1.5 trillion euro.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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