Central Europe
Pixel Federation joins the Playing for the Planet Alliance
Together with SEGA Europe, Bandai Namco Entertainment Inc, Perp Games and Creative Assembly, Pixel Federation joins the fight to save our planet.
Pixel Federation is the first games company in Slovakia to pledge to keep environmental activity at the heart of its games.
Pixel Federation, a Slovakia-based game development studio, today announces its membership of the Playing for the Planet Alliance. After a successful year of landmark new games and local efforts to fight the pandemic, Pixel Federation is now implementing environmental initiatives, joining the Playing for the Planet Alliance, facilitated by the UN Environment Programme (UNEP).
The Playing for the Planet Alliance is driving the video games industry to reduce its carbon footprint and integrate environmental activities in live games. In joining the Alliance, game companies have made commitments to positively impact the environment, ranging from integrating green activations in games to reducing emissions. Green activations refer to educational content focusing on different environmental topics integrated in video games. Pixel Federation is determined to make environmental contributions a key part of its strategy moving forwards; prior to joining the Playing for the Planet initiative, it participated in a project ‘10,000 trees’ by the city of Bratislava planting close to 100 trees in the city.
Lucia Sickova, one of four co-founders and Chief Learning Officer at Pixel Federation said, ‘Participating in the Playing for the Planet Alliance will drive us even further in our awareness of our climate change activities.’
She continued: ‘The world is changing in front of our eyes and I truly believe each and every one of us can be the cause for the change that needs to happen. Every small decision an individual makes is the difference we can make to our planet. Being the first game developer in Slovakia to join Playing for the Planet Alliance is just the start of a set of new initiatives we are putting in place so we can play our part in making the world a greener and cleaner place for future generations.’
Core Commitments
As part of the Playing for the Planet Alliance Pixel Federation has committed to undertake the following initiatives, among others:
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First, Pixel Federation will inspire action by supporting off-the-grid (physical) innovation through education. Pixel Federation already supports and works with a number of key educational projects aimed at supporting tech and innovative education and opportunities for young people in Slovakia. Pixel Federation’s next initiative is to educate people around supporting our planet and provide students with tangible and innovative solutions to tackle climate change.
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Pixel Federation will host on-the-grid events (in game) to target its already dedicated fanbase, encouraging action against deforestation and ocean cleaning. Games including fan favourites Diggy’s Adventure, Trainstation 2 and Port City – which cumulatively see 250,000 DAU (daily active users) – will host these in-game events to drive action in a rewarded capacity, and inspire physical activity outside of the game.
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Pixel Federation pledges to map its carbon footprint in 2021, with the long-term aim of achieving net-zero emissions.
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Pixel Federation will also participate in the Green Game Jam 2022.
These commitments will see Pixel Federation driving environmental change in the gaming industry, and even further within tech in Eastern Europe, encouraging fans and users to take action.
Annually, the Playing for the Planet Alliance’s Green Game Jam brings together the biggest names in the games industry across mobile, consoles and PC to educate and empower millions of players to act for the environment. Thrilled to be part of the Green Game Jam, one of Pixel Federation’s core beliefs is supporting the next generation of game developers. It is already doing this through a number of impactful charitable projects that focus on encouraging and driving education, technology skills and opportunities for young people in Slovakia as well as existing Pixel Federation employees and Slovakian developers.
“When it comes to climate, keeping all our emissions down will require all hands on deck. The video gaming industry is a new ally in the race for a net zero and nature positive planet.” said Sam Barratt, Chief of Youth, Education and Advocacy Unit of the UN Environment Programme (UNEP). “We are delighted to have the support of Pixel Federation. The commitment of these gaming companies shows recognition that we all must play our role in the global effort to lower carbon emissions and effect real change towards sustainability.”
The games industry and related technologies are constantly growing and adapting, and with a global reach, people are rightfully looking to this industry to see how it is participating in the fight against the climate crisis. The Playing for the Planet Alliance already has the likes of Sony, Microsoft and Ubisoft in its corner, and now with Pixel Federation joining the ranks, game developers from every corner of the globe are coming together to tackle this emergency head-on.
Central Europe
Wildz becomes the new sponsor of FC Schalke 04
Royal Blue has a new addition: Wildz is joining FC Schalke 04 as an official sponsor with immediate effect. An initial two-year partnership has been agreed upon with Rootz Limited, Wildz’s parent company.
Matthias Tillmann, CEO of FC Schalke 04, looks forward to the collaboration: āAs in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.ā
Customers can control their gambling activities and thus prevent gambling addiction problems. Wildz has specialized tools to help players manage their time and spending limits and provides information on professional tools and access to customer service in five languages.
For Schalke fans, Wildz will be visible for the first time at all future home games on the board in the VELTINS-Arena. In addition, the gambling operator will now present the official crowd figures with its logo on the video cube and S04’s social media channels.
Sam Brown, CEO, Wildz: āWe are extremely excited about partnering with FC Schalke 04, one of Germanyās most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.ā
As a licensed and regulated gaming operator, Wildz offers its customers a wide range of games on a sophisticated platform. In addition to a dynamic rewards system, the platform impresses with exclusive features, innovative and efficient programming, and impressive graphics and content.
In this way, Wildz has succeeded in establishing itself as a leading online gaming operator and has already won several titles, such as āMobile Operator of the Yearā (2024). Like the best entertainment, data protection and complete privacy are top priorities at Wildz.
Rootz Limited operates its services with a license from the Joint Gambling Authority of the federal states. This license was granted throughout Germany in September 2022 for virtual machine gaming in accordance with sections 4 to 4d in conjunction with 22a GlĆ¼StV 2021.
Central Europe
Digitain and LeBull.pl Join Forces with a New Exciting Partnership
Digitain keeps expanding its presence on the European market with a new partnership with LeBull.pl, a major Polish sports betting and casino operator.
The integration with LeBull.pl will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
Following the announcement, Ani Mkrtchyan, Chief Sales Officer of Digitain, said: āThis new partnership is a significant milestone in Digitainās strategy to expand in Poland. Weāre happy to be able to work with such a brand as Lebull.pl and their management team to bring our common vision to life.
LeBull.pl commitments and objectives perfectly align with ours, so weāre looking forward to reach new heights together.ā
Konrad Åabudek, Head of LeBull Poland, also commented on this agreement: āPoland is an exciting market for us, as we are eager to further develop in the region and our implementation there has to do with our collaboration with Digitain. Together we managed to develop a product that complies with the specific and complicated regulations in force in Poland. Digitain’s incredible service and quality support were very helpful in this regard.
Poland is a significant market with opportunities for growth, and one weāre delighted to be a part of. We look forward to cooperating with Digitainās team to reach new heights and increase our brandās presence in this promising market for months and years to come.ā
The integration with LeBull.pl, which is powered by Gamingtec platform, will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
Central Europe
SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding
SOFTSWISS, a global tech supplier of software for the iGaming industry, along with its employees, has actively aided communities affected by the recent flooding in Southern Poland.
In September, Storm Boris brought devastating floods to Central and Eastern Europe, causing widespread damage. Torrential rains left thousands of homes submerged, severely impacting numerous cities in Poland, the Czech Republic, and Romania. In Poland, the southern regions were hit the hardest, with dozens of towns requiring urgent evacuations and support for affected communities.
To provide immediate relief, SOFTSWISS made a financial donation to the Wielka Orkiestra ÅwiÄ tecznej Pomocy, a well-known Polish charity organisation. SOFTSWISS has two development offices in Poland, allowing employees to quickly join the relief efforts and offer their assistance during the flood.
Under the companyās coordination, Polish employees packed boxes of over 100 kilograms of essential items, including food, hygiene products, and necessities such as matches, candles, and batteries. SOFTSWISS handed these supplies to Caritas Polska, a charitable organisation spearheading relief efforts for the affected areas.
Earlier this year, SOFTSWISS also organised a large-scale charity and awareness campaign to support flood-hit regions in Brazil.Ā
āUnfortunately, natural disasters happen, and we donāt want to stand idly by. We strive to help in any way we can. This aligns with one of our core values, We See People, which applies not only to our employees. We always see the people beyond the business, and I believe our ESG initiatives reflect this,ā said Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS.
The aid campaigns in Poland and Brazil are part of SOFTSWISSā broader global strategy focused on social responsibility and sustainable development (ESG). The company also dedicates to long-term social and environmental projects, with notable initiatives such as participation in World Environment Day, Pink October, Movember, and various environmental protection efforts.
Recently, SOFTSWISS was recognised as The Best Employer of 2024 at the SBC Awards.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyās product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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