Connect with us

Latest News

Revealed: The public’s all-time favourite on-screen characters of film, TV and gaming



Reading Time: 3 minutes



  • If search volume equated to Instagram followers, the Joker could charge $102k (£74.5k) for a sponsored post 
  • Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million) 
  • Pennywise, Chucky and Jigsaw are the most searched-for horror characters 
  • Games featuring Pikachu rake in highest revenue ($90 billion/£65.9 billion) of all the top gaming characters 

There are hundreds of iconic characters from film, TV and gaming who will forever be household names. But which characters are the public’s all-time favourites? New research by Currys looked at online search volumes and social media posts that talked about some of the most famous personalities from various media genres. Below you can find out who topped each list as the most legendary icons of their genre.

The most iconic gaming characters

  • If search volume equated to Instagram followers, Sonic could charge $67k (£48.9k) for a sponsored post 
  • Pikachu has the most Instagram posts hashtagged with his name of all gaming characters (7.4 million) 
  • Mario has appeared in the most games of all characters (259) 
  • Total revenue for the Pokemon game series ($90 billion/£65.9 billion) is higher than any other game, with second-placed Mario Bros lagging far behind ($30.3 billion/£22.2 billion) 

The world of gaming has transformed over the decades, but is it the high-definition characters of today that are the fan favourites, or the iconic cartoons of decades gone by? The answer appears to be the latter. The ever-so-speedy Sonic the Hedgehog raced to the top of the search volume ranks, followed by Pikachu and Pac-Man. It’s a similar story on Instagram, with Pikachu, Mario and Sonic receiving the most posts.

Rank Character Global Monthly Search volume No. of Insta posts with name hashtagged
1 Sonic 6,700,000 3,273,487
2 Pikachu 3,700,000 7,430,874
3 Pac-man 3,000,000 1,642,920
4 Mario 2,100,000 5,559,810
5 Big Boss 712,500 2,800,000
6 Luigi 641,200 1,300,000
7 Lara Croft 607,700 735,000
8 Kratos 571,900 654,000
9 Yoshi 556,700 1,800,000
10 Diablo 490,900 1,100,000

The most terrifying horror characters

  • If search volume equated to Instagram followers, Pennywise could charge $15k (£10.9k) for a sponsored post 
  • Pennywise has the most Instagram posts hashtagged with his name of all horror characters (2 million) 
  • Hannibal Lecter has the highest average IMDb rating (rated 7.2) 

Although many of us would probably rather forget some of the most memorable horror characters, the fact that we can’t makes them all the more iconic. Taking first place for search volume and number of Instagram posts is killer clown Pennywise, who has really had a lasting impact on audiences. He’s followed by evil doll Chucky and Saw’s murderous mastermind Jigsaw in terms of search volume, and Dracula and Halloween’s Michael Myers in number of Instagram posts.

Rank Character Global monthly search volume No. of Insta posts with name hashtagged
1 Pennywise AKA IT 1,500,000 2,000,000
2 Chucky 1,400,000 1,100,000
3 Jigsaw 967,000 844,000
4 Freddy Krueger 943,000 991,000
5 Michael Myers 798,000 1,200,000
6 Frankenstein’s Monster 673,900 124,000
7 Hannibal Lecter 635,000 332,000
8 Dracula 632,000 1,500,000
9 Slenderman 579,500 517,000
10 Eli 324,100 1,000,000

The Best-loved sitcom characters

  • If search volume equated to Instagram followers, Mr Bean could charge $11k (£8k) for a sponsored post 
  • Rachel Green has the most Instagram posts hashtagged with her name of all sitcom characters (1 million) 
  • Rachel, Monica, Ross and Phoebe from Friends have the joint highest average IMDb rating (rated 8.9)

There have been plenty of memorable sitcoms over the decades, each attracting die-hard fan bases. So, it’s interesting to see that the data reveals a landslide victory for Friends, with the cast beaten only by Mr Bean in search volume. Not only does this suggest that Friends could be the most iconic sitcom of all time, but it also answers the question many Friends fans have been dying to know – who is the most popular ‘Friend’? It turns out the on-screen couple, Ross and Rachel both take the crowns.

Rank Character Global monthly search volume No. of Insta posts with name hashtagged
1 Mr Bean 1,100,000 568,000
2 Ross Geller 589,300 932,000
3 Rachel Green 509,400 1,000,000
4 Monica Geller 491,700 969,000
5 Joey Tribbiani 470,000 957,000
6 Will Smith 364,000 247,000
7 Phoebe Buffay 338,000 812,000
8 Bart Simpson 303,000 590,000
9 Jerry Seinfeld 273,000 125,000
10 Homer Simpson 266,000 688,000

The most legendary superheroes and villains

  • The Joker, Spider-Man and Black Panther are the most searched-for superheroes and villains in the world 
  • Batman has the most Instagram posts hashtagged with his name of all superheroes and villains (28.2 million) 
  • Black Panther has the highest average IMDb rating for all films he has featured in (rated 8.1) 

Who steals the title as the greatest superhero is a popular topic of debate. As is the Marvel vs. DC Comics rivalry. To settle these disputes once and for all, the data reveals that Batman, and his nemesis the Joker, take the victory as the most-searched-for and posted about characters. But if we’re basing the win on a majority vote, Marvel and DC Comics are neck and neck, with five characters each ranking in the top 10 – leaving the competition very much open between the two market leaders.

Rank Character Global monthly search volume No. of Insta posts with name hashtagged
1 Joker 10,200,000 13,700,000
2 Spider-Man 7,200,000 20,500,000
3 Black Panther 4,400,000 6,000,000
4 Wonder Woman 3,800,000 9,300,000
5 Iron Man 3,400,000 16,600,000
6 Batman 3,200,000 28,200,000
7 Harley Quinn 3,200,000 6,600,000
8 Thor 2,800,000 10,900,000
9 Deadpool 2,700,000 6,100,000
10 Aquaman 2,600,000 2,500,000


The top characters were identified using Google searches for the “top sitcom characters”, etc. From this, a list of approximately 100 characters was curated for each category, which was narrowed down to 15 based on the highest search volumes (found using SEMRush). Instagram hashtag counts are based on the number of posts hashtagged with the characters’ names, e.g. #Sonic, etc. Potential Instagram earnings were calculated by using the search volume for each character as a hypothetical ‘follower count’. With these figures, we calculated an earning per post based on an unspoken industry standard rate of $100 per 10,000 followers. IMDb ratings were calculated by averaging the IMDb rating of all TV shows or films the character has featured in. For gaming, we identified the total number of games the characters have featured in.

Latest News

Armadillo Studios to release its first branded slot – The Lioness with Amanda Nunes



Armadillo Studios to release its first branded slot - The Lioness with Amanda Nunes
Reading Time: < 1 minute


Armadillo Studios announces the upcoming release of its first branded slot, featuring the famous Brazilian MMA champion Amanda “The Lioness” Nunes. The new title will be live on August 2, 2022.

The Lioness, Armadillo Studios’ first branded title featuring the legendary Brazilian athlete Amanda Nunes, will increase the studio’s reach of new player bases and demographics.

The slot will be launched on August 2, after the title rematch with Julianna Peña on July 30 in Dallas, where Nunes is set to reconquer her title as the UFC bantamweight champion.

Amanda Nunes is an ambitious fighter who doesn’t show weakness in her matches, being one of the best ground wrestlers in MMA and going toe-to-toe with the world’s most skilled fighters.

The slot captures Amanda Nunes’ successful career by taking the players to the UFC cage. They can experience the world of MMA fighting through various interactive mechanics, a unique Fight Feature, Free Spins, a Lioness Link bonus, and a Fortune Bet mode that upgrades Nunes’ punching power.

The smooth gameplay, great soundtrack, and animations create a captivating slot showcasing a true champion with many wins under her belt.

David Stoveld, COO of Armadillo Studios, says: “As we make strides in our U.S. market expansion, we realize the importance of branded content. We are thrilled to finally be ready to release a slot centred around a true, one-of-a-kind MMA icon. The Lioness slot has really come together, and we are proud of the final game product as well as the opportunity to work alongside the legendary Amanda Nunes.”

Amanda Nunes’ global presence will significantly boost Armadillo Studios’ reach in the localized U.S. market and provide some well-needed gender balance to the casino vertical.

Continue Reading


Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia



Galaxy Racer appoints Syed Ibn-E-Ali as Chief Financial Officer for South-East Asia
Reading Time: 2 minutes


Galaxy Racer (GXR), the transmedia powerhouse focused on esports, content creators, music and sports, has appointed Syed Ibn-E-Ali as its new Chief Financial Officer for SEA. In his new role, he will mainly focus on the growth, strategy and finances of Galaxy Racer in South-East Asia.

Joining Galaxy Racer with over 14 years of experience in financial administration and operations management, Ali brings with him a deep understanding of Software as a Service (B2B), eCommerce and the video games industry, taking on major positions across multiple regions including the USA, South Asia and APAC.

Having worked at the top level of finance at significant tech, media and gaming companies, including Rocket Internet and Streamline Media Group, Ali will be bringing his considerable experience driving media and gaming companies forward to Galaxy Racer’s operations in South-East Asia.

In his new role, Syed Ibn-E-Ali will be responsible for helping with the organisation’s expansion across the SEA region, as well as focusing on the structuring of all Galaxy Racer’s SEA offices, policy implementation and corporate governance.

With an outstanding track record of building strong business partnerships, optimising business processes and delivering strategic growth, Ali’s rich experience in accounting, auditing and finance will give Galaxy Racer an exceptional foundation for success in South-East Asia.

Syed Ibn-E-Ali, Chief Financial Officer SEA at Galaxy Racer said: “The continued growth of Galaxy Racer speaks for itself, and I’m so excited to join the team as the Chief Financial Officer for SEA, and help take the brand’s presence in the region to the next level. Entertainment, especially esports has become one of the most hyper-growth industries in Asia and is evolving at a tremendous pace. So it’s incredibly exciting for me to be with Galaxy Racer, at the very forefront of that growth.”

Mitch Esguerra, CEO SEA at Galaxy Racer commented: “It’s a pleasure to have Syed Ibn-E-Ali join us as our new Chief Financial Officer for SEA. His vast levels of experience and expertise at the top levels of the finance industry, alongside his passion for the esports and gaming industries, will be vital for us as we continue to grow in the region and build our global footprint.”

Continue Reading

Latest News

Slots Play Casinos unveils new look and more exclusive offers



Slots Play Casinos unveils new look and more exclusive offers
Reading Time: 2 minutes


Peer-led online gaming website responds to customers’ wishes following comprehensive survey

Slots Play Casinos has unveiled a fresh new look and the promise of even more bonuses and exclusive offers to underline its status as the market’s most customer-focused gaming comparison website.

SlotsPlayCasinos .com has fine-tuned its offering with design and reward enhancements in response to an overwhelmingly positive customer survey found that almost 85% of players said it is either easy or very easy to discover the information they need via the site.

Around three-quarters of respondents said that access to bonuses, free chip coupons and exclusive deals is what they like most about Slots Play Casinos. Information about new game updates was the second most important feature, just ahead of casino reviews.

However, rather than simply soaking up the positive feedback and praise, the peer-led online gaming site is giving its players even more of what they like.

The platform has increased the number of exclusive deals it offers – especially free spins – with a brand-new layout featuring easy-to-find game reviews and bonuses. Users can also enjoy an even more intuitive design with enhanced navigation and speed.

Laurie Renfield of Slots Play Casinos said: “Slots Play Casinos prioritises being responsive to our visitors’ input, which strengthens our peer-led approach and vision: they spoke, we listened, we acted.

“This is the perfect symbiotic relationship for our ever-growing popular hub of information, smart strategies, and great deals in online gaming. Our approach sets a benchmark for the sector and is undoubtedly good news for players.”

After embarking on its latest site performance survey, Slots Play Casinos received hundreds of completed questionnaires in just a few days.

“This unusually high response rate is indicative of a high level of trust in the service we are providing as well as a strong relationship between our site and user,” Renfield added.

Continue Reading

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.