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Bidstack secures $11m to become best-funded in-game advertising company

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Bidstack secures $11m to become best-funded in-game advertising company
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Bidstack, the in-game advertising and video game monetisation platform, today announces it has raised a total of USD $11 million in a new round of funding. This includes a $6 million strategic investment from digital platform cybersecurity world leader, Irdeto, and brings Bidstack’s total funding to $42 million – the most raised for any company in the in-game advertising industry to-date.

This is the first strategic investment in Bidstack’s seven-year history and will fuel the pioneering company’s US growth strategy following the recent hire of Jude O’Connor as Chief Revenue Officer. With more than 80 staff across five international locations, Bidstack now has the infrastructure and talent in place to take on the huge, untapped opportunity for in-game advertising in the US market. Bidstack has already run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

Irdeto entered the video games industry with the acquisition of anti-cheat software company Denuvo. The company’s suite of software products are used by a majority of leading console, PC, and mobile titles, creating extensive synergies with Bidstack’s ever-growing developer and publisher network, and breadth of ad formats which now includes rewarded video in addition to in-game and in-menu.

James Draper, Founder and Chief Executive Officer at Bidstack, commented

“I am pleased to share that we have secured our first strategic investment, from Irdeto B.V. Irdeto, part of the Multichoice Group, is established as one of the world’s leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world’s most celebrated gaming platforms and franchises. Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners.”

Globally, the in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion. This figure represents just under 1% of the $850 billion global advertising market, despite more than three billion people playing games on a daily basis.

Cryptocurrency

BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency

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BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.

FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.

The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.

To learn more details about FTN, feel free to visit the website www. fasttoken .com.

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Gaming

Game Wave Festival invites everyone to watch the live broadcast of Nordic Game Discovery Contest Grand Finals!

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Game Wave Festival invites everyone to watch the live broadcast of Nordic Game Discovery Contest Grand Finals!
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Game Wave Festival announces that it will broadcast Nordic Game Discovery Contest (NGDC) Grand Finals November 28 at 19:00 – EET (18:00). Everyone can join for free on Nordic Game Vimeo channel and Game Wave Festival YouTube channel.

Three days left to the Game Wave Festival and those who are not in the travel mood, can join online sessions as well as have the opportunity for one-on-one meetings. Register with Black Friday 30% off promo code (WHITEFRIDAY) at https://www.gamewave.eu/ and meet 35+ speakers who will share the knowledge on various gaming industry relevant topics.

In addition to that, on-site and online participants will be able to join Panel Discussions, Workshops and Nordic Game Discovery Contest Grand Finals. Right after NGDC Grand Finals kicks off the Game Night – Open Microphone event. Everyone will have a chance to go in front and present a game, service or talk about actual topics! See the full agenda here: https://www.gamewave.eu/agenda

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Asia

SuperGaming and Google Cloud Collaborate to Empower Game Developers with a SuperPlatform

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Leading Indian game developer SuperGaming has chosen Google
Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world
over. This will empower game developers to make better games with battle-tested cloud
infrastructure that currently powers all of SuperGaming’s efforts. This includes PAC-MAN, which
has more than one billion downloads across all storefronts, and its multiplayer shooter
MaskGun, which has more than 65 million players.

SuperPlatform will run on Google Cloud and will enable game developers to manage live ops,
matchmaking, player progression, player data, analytics, monetization systems, server scaling,
sales, and merchandising. It also integrates with popular game development platforms.

“The SuperPlatform is at the core of what makes our games tick,” says Roby John, CEO and
co-founder, SuperGaming. “It’s been made by game developers, for game developers, and after
years of iteration, finesse, and supporting some marquee games like PAC-MAN, we felt it’s the
right time to share it with more game developers. Google Cloud’s reach, technical expertise, and
best-in-class infrastructure made it an obvious choice as our partner to bring this to market.”

SuperPlatform is a SaaS (software as a service) and will be an ISV (independent software
vendor) running on Google Cloud, which provides secure, scalable, and sustainable
infrastructure that will enable more game developers to access SuperPlatform at scale.

“Gaming is a big focus for Google Cloud. We have scaled our global investments in this space
and are excited about the response we are getting from the market. ” says Bikram Singh Bedi,
managing director, Google Cloud India. “Advancements like the SuperPlatform are welcome
additions to an ever-evolving ecosystem. With Google Cloud’s infrastructure that enables
developers to build at scale and SuperGaming’s pedigree in gaming, we can really drive impact
and innovation and see more games come out of India.”

“By working closely with Google Cloud engineers and SDKs, a lot of our initial friction was
eased,” says Navneet Singh Waraich, chief technology officer and co-founder, SuperGaming.
“One key for us and our SuperPlatform customers is choice, and the ability to migrate our entire
orchestration as needed for cost-effectiveness without disrupting the game client or server
integrations on the frontend. This was a major plus for choosing to build our current stack on
Google Cloud.”

In addition to this, upcoming SuperGaming titles such as Indo-Futuristic battle royale, Indus and
Tower Conquest Metaverse Edition will also run on Google Cloud.

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